Plenty of shops already stock counter bags to use with smaller, lighter items. However, most of them use generic bags that aren’t branded with their own business name or design. Branded counter bags might cost a little more, but they’re still a great way to boost your business, and here are just a few reasons why.
Higher Perceived Value
First off, any branded product is going to strike a stronger note than a basic product. A customer who receives a branded counter bag is more likely to view your business positively than one who gets a generic design. The difference might not be huge, but you’d be surprised by what persuades people to spend a little extra or pick your place over somewhere else.
Outstanding Marketing Opportunity
The main benefit that comes with branding your bags is improved marketing. People are going to carry that bag around until they get home. Wherever they go, the people who see it are going to have your business advertised to them. If the customer in question keeps your bag at home to store something else, they’ll keep getting reminded of your business well into the future. Counter bags are even better to brand than normal bags since they sit right on the counter in full sight.
Building Your Brand
Maybe you haven’t started branding any of your items yet. If not, this is a great place to start. After all, counter bags are relatively inexpensive, so you can start building your brand without worrying about breaking the bank. Try a few designs to see what your customers respond to. If you notice people coming back more than they used to, you can go ahead and stick with that branding for other products. It’s worth a shot!