The life of a small business entrepreneur includes an array of different roles. You will play the role of business owner, financial manager, human resources, and even web designer. The web design part is easily the most manageable of the four roles mentioned.
The internet provides all the tools you will need to design a high functioning, successful business website. You need only dig up the necessary information. Here are a few foundational design elements to get you started on the road to master designer.
Design for navigation
Navigation is a foundational part of designing a website, no matter the subject matter. The easiest way to include navigation options in your design is to add a stationary navigation bar to the layout.
Stationary (or floating) navigation bars are clean-cut and easy for visitors to operate. This legal website for disability law shows a great example of a stationary navigation bar, and it shows just how easy it is for visitors to find the information they seek.
Design for communication
Communication is at the heart of every successful business, and your website should be an extension of your office. You have to design a safe space which invites users to share their thoughts and experiences concerning your organization’s products/services.
Your business website should always have a “Contact Us” page included in the navigation bar, but there’s more to enhancing your digital communication efforts. Learn to create an engaging call to action, and place phone numbers and contact forms in strategic locations throughout your business website.
Design for visibility
In terms of a digital existence, your business website design can be catered to be more visible to targeted web users, but you have to know how to do it. Of course, this includes creating on-topic content for your website.
Adding a “Blog” section filled with well-written entries is a great tool for stirring up traffic online. Web users love to soak up as much information as possible about their favorite products and businesses, so give them what they seek.
Design for mobile
Mobile access to the internet is at an all-time high, and your business website needs to be designed to cater to your mobile audience. Mobile display definitions aren’t the same as a laptop or PC, and your design has to account for the difference.
Add media queries to set your design up for success. Media queries will allow your business website to automatically detect and adjust to the size of the screen currently viewing your content, so visitors don’t have to spend time-pinching and swiping their screens to view your pages.
Design for SEO
Search engine optimization should become a regular part of your designing process. Any digital content your business creates should be slathered in SEO tactics for maximum impact online.