In today’s technology-driven era, every successful business has a business website. The internet is so intricately weaved into nearly every aspect of our daily lives, that it’s only natural to extend (or begin) your business presence to the digital realm.
Though the technology of the internet is not new, it is constantly evolving and changing. What worked last year may not work this year, so it is important to build a firm foundation for your digital presence.
Here is a quick overview of some of the most vital components of a successful business website design. Take a look, and see where your design could improve.
A place to learn
You’ll never design a winning website without the foundational knowledge of the concepts of search engine optimization. SEO focuses on figuring out how to give the Google search algorithm what it wants, so your content will rank higher in the SERPs (search engine results pages).
A place for communication
Your business website needs a place for communication. As a matter of fact, you should have several aspects of your website’s design that urge viewers to leave their mark.
Social media sharing buttons, simple comment boxes on your blog posts, and your “Contact Us” page are three of the most useful manners of engaging visitors to communicate with your organization.
A place for your content
Your business website will be full of engaging content, but you need a spot designated for web users seeking out more information. Web users are info seekers, and your website can’t let them down.
Work a section for your business blog into your website’s design, and learn how to craft posts that draw readers. Your blog is an invaluable tool for connecting with your customer base.
A place for your products
Every business website needs a place to do business. Whatever it is that you are selling needs a place to shine, and your website’s “Products & Services” page is where all the action occurs. Your products page provides a place to browse what you have to offer as an organization.
Create a “Products & Services” section on your business website, and research the most effective way to lay out your contributions to the industry. Check out what other similar businesses are doing with their website designs, and get a better idea of what works.
A place to be seen
The best place to be seen online is within the vast community of social media. Your design should provide ample opportunity for web users to share what they are experiencing.
Add social media sharing buttons at pivotal points within your business website’s design. Your contact page, your homepage, and your blog are three of the most effective spots to drop a sharing button.