When you have just opened your business, the last thing you want to do is waste your money on unnecessary expenditure. You want to be as cost efficient as possible, especially in regards to figuring out inexpensive ways to draw in new customers. If you are ready to start saving up pennies to help expand your business, here are some best ways to do this.
As you begin to advertise your company to your potential clients, if you want to follow a traditional route through mailing posters, flyers or any forms of postal advertisements, J. Donald Weinrauch, author of The Marketing Problem Solver, has said they should “advertising material in other mailings, such as in invoices, saves postage and other costs.” That means when you finally send out marketing products, you should always make the most of them. Include some discounts, coupons, alerts or even a newsletter.
You can even utilise their shopping bags to make the most of your additional coupons and advertisements. If we look at the store WH Smith as an example, they always have a printed strip of coupons that go alongside your purchase. This can be for discounts within their store or even for different food venues.
Social Media is one of the economic forms of advertising nowadays. Everyone goes on the internet and utilises Social Media, such as Facebook, Twitter, YouTube and Instagram. If you want to use these platforms to market your business, then you should know that they are free, unless you want to pay for advertisements on different platforms to link to your business’ website. Once you have started your platform, then you can use it to post pictures of your store, interact with customers on different photographs and answer any questions. You can even team up with other brands to generate publicity through interesting challenges. It’s the perfect way to get some free advertising without having to spend a penny!
Find the Best Insurance Policies
If you want to make sure that your business is well protected as it slowly expands then it is essential that you have the right insurance to cover any future problems. The last thing you need is for a client to get injured, your venue vandalised or your tools to break down, as this will result in you spending more money fixing the problems than paying for the insurance policies. To save money, be sure to look into policies, such as from Be Wiser Business Insurance, that incorporate a number of policies into a bundle that suits your business. That way you can cover yourself if any future problems arise
Your staff need to be fully trained and ready to work, however, having too many inside your store or business location means that you have to pay them a full wage. Instead of hiring full time employees, why not offer part time employment or even see if you can find freelancers who can be hired when your business is booming to take on some of the workload.