Imagine trying to write a letter on a small surface when pen strokes are confined to a limited area – if the surface is printed, the pen strokes don’t even leave a mark. This is where the quality of personalised laser etching makes the best difference.
A laser printer uses powerful lasers to achieve very precise positioning of ink or paint and engrave the design on a surface. Once the laser etches, the ink or paint dissolves into the paper, creating a permanent impression. Using laser etching makes wholesale printing look much more like painting – artistic pencil strokes across the page. This means customers have control over how they want their brochure, card, bag or jacket to look, just by printing it on the fabric.
Since they go down as highly prized personal items which are often special-ordered from a specific supplier or manufacture, any prized CBD vape pen UK consumers order is usually sent in to be personalised using laser etching technology.
Thanks to innovative laser technology, digital personalisation makes it easy for businesses to personalise all kinds of printed products to their unique and individual tastes – and vice versa. For instance, laser book printing can produce sophisticated, high-quality printed materials that can be bound together with a saddle stitch booklet maker. With laser print technology, all branding is transformed into a cleverly designed and professionally produced personalised gift that can be printed on everything from clothing to carpets.
Although laser printing and personalisation differ in some ways, their appeal is very similar. Some people like to personalise things because of a sense of ownership. They’re either wearing or using something that has been created specifically for them, and they want to ensure it remains unique to them. Many people even buy their own engraver to make jewelry or personal items for themselves as a hobby. Since it is quite easy these days to find the best laser engraver on the market, people can immediately buy it online and start using it to make unique prints. Some of them even end up making a small business out of it.
But how is laser printing different from personalisation, especially when it comes to branding? With laser printing, the design is created on the printed material itself and is added to the existing colour scheme of the garment or bag. With personalisation, the design is created in the design tool, allowing the customer to create their own designs using a pen or pencil, printing it directly on a fabric. With laser printing, the business or consumer has control over their brand and personalisation, while with personalisation, the business or consumer has control over their brand and personalisation.
Choosing between laser printing and personalisation is a matter of deciding which side of the fence you want to be on. One side allows you to tailor the brand and personalisation of your products and help the consumer express themselves – the other side allows you to design and develop the brand and personalise the product yourself. Ultimately, both options make your brand unique, but only one gives you control over every aspect of your brand.
A Laser System That Can Print Exponentially More
Staying in business is important for any small business – whether it’s printing brochures, designing bags, designing your website or just running the business itself. But when you consider the major cost of maintaining the equipment, keeping it running and maintaining it, you realise that small business doesn’t have the resources to achieve the highest quality with a laser printing system.