While there are so many topics to write about if your chosen niche is that of the financial industry, generally it’s very easy for everything to start appearing as if it’s boiling down to the same tired content. There are perhaps a million ways to discuss the same idea, topic, concept or trend, but the fact remains that it’s still the same discussion and that can get uninspiring from the point of view of the financial writer. Imagine how your readers must be feeling then if you’re uninspired as the financial writer they look to for the news, trends and insights that matter.
So in focus are some effective ways to improve your financial writing skills, breathing fresh life into every piece you subsequently publish and share with your eager audience.
Jump on a trending topic
All too often financial writers are dogged by the belief that they need to reinvent the wheel and always seek to come up with something completely new by way of their financial writings. You don’t have to create something brand new every time you write. In fact, you shouldn’t because the world of the finances is all about what’s hot in the market right now.
Jump on a trending topic and then add your own unique twist through some insight you have to share on the topic.
Discuss an underlying financial topic
This is when you draw on the knowledge you have of the industry you’re writing for, which in this case is the financial industry. While you’re discussing a trending topic, your writing will be that much more valuable if you explore the topic from the point of view of existing economics concepts, much like how a post-grad economics student would perhaps put together their thesis.
The manner in which the underlying topic is presented will have to be as concise as possible since readers at this level are looking to get as much information as they can, as quickly as they can get it.
I’ll just present a very brief example of how cryptocurrencies are perhaps a trending topic right now, in which case you could compare the creation of the likes of Bitcoin and others with the traditional way money is created and then maybe discuss the advantages, disadvantages, risks and possible rewards.
Engage the reader
You’ll definitely need to work on your engagement with the reader if you want to improve your financial writing skills. Engaging the reader means that you put the reader inside the story or idea you’re communicating and giving them ownership of whatever it is you’re discussing. In some or other way, they must be able to relate to the topic.
Offer a solution to a problem
This is the only reason why readers take their time to read any piece of writing which has anything to do with finances. They want a solution to some or other problem they may be facing, even if that solution is presented in the form of some reaffirmation of what they already know. It doesn’t hurt to try and make it entertaining too as this gives the reader something to take away from the piece, just in case they have nothing else to take away from it.