Has your business been invited to attend a conference or exhibition? This is your time to stand out and make people know more about what you have to offer. The good thing about big conferences and trade shows is that you will have direct contact with hundreds of people. If this goes on for days, you can interact with thousands of people. You are given an area which will serve as your booth, and it is up to you how you will make the most of it.
Also, this is a chance to interact with other like-minded people. You might have the chance to speak with business-oriented individuals. You can even find potential partners from the said group. The key is to stand out. In order to achieve this goal, make sure that you use the best display stand.
Bigger is better
If you are given ample space for your booth, make sure that you have a huge display stand that is enough to cover the entire space. This is not just to make people see your displays, but to also give them the idea that your business does not settle for anything less.
Besides, these display stands won’t just have text and images that reflect your business. They could also serve as a table where you can display actual products. This makes it easier for you to explain more about what you have to offer. You don’t just explain in terms of images, but with actual products.
Use catchy images
You want people to easily spot your booth. There could be hundreds of booths in the area. There is also limited time since not everyone can be accommodated at once. People might just pass by then move to another area. If you have nothing catchy to offer, they will just move along without even reading a single word on the display. This is a missed opportunity. Therefore, having catchy images will attract them towards your booth. They might even see them from afar and decide to come over just to find out more about your company.
Give free samples
Aside from the brochures and posters that you can provide for more information, you can also give free samples. This makes your booth more appealing to the people. If you have limited supply, give them as a reward. You can ask questions and give the samples as rewards if they get the answer right. Be ready to sell on the spot as well, if it is allowed.
Trade shows are still a good way to advertise. You have to make the most of this experience. Check out a banner stand as well as you might need one heading into the conference.
Image source: www.rollerbannersuk.com