So, you have just launched a new business after facing and overcoming so many barriers. Now it is time to let people know about the business you have put so much effort to start. As a new business owner, you want to stretch your budget as much as possible. The good news is that you don’t have to spend a fortune for the effective digital marketing. We have mentioned some great yet cost-effective tips that can help you attract more prospects.
#1 Create your business accounts on social media
Do you know more than 52% of online adults were discovered to have more than 2 social media accounts in 2014? Surely the number would have gone up by now. Whatever industry your business belongs to, there will be potential customers searching for the products and services on social networks. And, what’s best? You can market and optimise for free. With just a small investment of time, social media can bring big returns if done in the right way.
#2 Offer discount vouchers and cards to your customers
Discount codes and vouchers are a great way to increase the loyalty of your customers towards your company. Providing exclusives deals and discounts can lure your customers to shop your products as well as it may encourage them to recommend to their friends. There are websites like By Discount Codes that allows you to promote your vouchers and expose your business to millions of shoppers around the world. Rewarding your customers with discounts show them that they are being valued and you are ready to compromise money to see them happy.
#3 Try email marketing service
One of the traditional ways of marketing, email marketing is still considered effective and less expensive. There are various online tools such as MailChimp that can help you with this form of marketing. MailChimp offers affordable ways to run email marketing campaigns, improve conversions and increase your revenue. Sending out discount vouchers and giving an opportunity to grab new items first is the two most common email marketing strategies that could bring a huge amount of leads to your business.
#4 Run FREE contests and competitions
Conducting free competitions on your website can help you increase your brand awareness. Ask your customers and followers to share your products or services on social media to enter in the competition, and a few lucky winners would get a chance to receive gifts. This could help your brand be seen by hundreds and thousands of customers worldwide and increases your business credibility. Always remember: FREE sells.
#5 Build a customer referral program
Encourage your existing customers to refer your business by rewarding them free products or services. Word-of-mouth comes naturally with running these kinds of referral programs. Referral program is a powerful way of marketing your stuff because when friends tell their friends about your business, it really increases your brand value and awareness. So, don’t be shy to ask your customers to spread the word to their family and friends.
As you can see, marketing the business doesn’t always have to be complicated and expensive. Following these simple and smart tips your business is bound to experience a positive impact.