Since online reviews started showing up, there have been three initial gangsters of reviews that are online. It was rateitall.com, deja.com, and Epinions. Now, all of those are essentially nil. I believe Epinions was the one to continue the longest. But all of these have since been obtained and sold away. So clearly, they had been on to something. (Visit the Only Reviews website for best product reviews.)
And throughout that time, it was sort of just like a great deal of companies going online to bash their competitors, or they would group up with a buddy of theirs who possessed another company and compose every other reviews. So it was rather like,”You help me, I’ll help you, and we are using it as a tool to hurt our competition.” The principal thing was that it was more difficult to trust the veracity of those reviews because there were not a great deal of checks and balances to keep those real. And Amazon changed the game because, obviously, they had been getting bigger and bigger and bigger.
But as they grew, they really incorporated reviews as a real major part of their advertising platform, and that became a really big part of how important reviews were around the entire world. But anytime there’s something of significance, there’s gonna be individuals that come in and attempt to match the system. And so you started to see people on Craigslist saying,”Hey, we’ll write you reviews. We’ll get you reviews for x dollars per inspection.” And after some time, there started a lot of stings. And Yelp did some stings, and Amazon sued people for post fake reviews. Eventually, New York State, their attorney general stated,”This is a problem that we have gotta fix.” They really came up with a bogus frozen yogurt shop in Brooklyn, and they predicted this operation”sterile Turf.”
During this operation they posted about the company and they started hiring these firms who were abroad, typically, the Philippines, Eastern Europe, Bangladesh, etc., to start writing them fake reviews and getting them great fake reviews. During that process, they could indict and bill 19 different companies, and the FTC stepped in and fined them $350,000. So that turned into a major thing. Additionally, as we spoke about, there began legislation that controlled reviews and what you’re able to say, what you can not say, what’s appropriate, what’s unsuitable, etc.. The major thing with testimonials is it is about trust. Therefore, if you can’t trust the testimonials that you’re studying, then you’re not likely to utilize them. That’s why businesses like Yelp, Google, Facebook, etc, particularly, Yelp, they place a lot of things in place that help safeguard the ecosystem. If they think a review is fishy, they get rid of it, etc..
The issue with Yelp, particularly, is that they get rid of a good deal of reviews that are valid. So that may be a challenging thing to get a company owner who is getting valid reviews coming in, but they’re getting filtered out of Yelp because that individual was fresh to Yelp or they did not complete their profile, etc.. Those are some tough things. But it’s kind of intriguing to see where reviews started and where we’re now in being such an significant part how consumers and businesses make purchasing choices. I wanted to provide you that info. Make certain that you have processes in place that’ll enable you to get reviews on a trusted basis. And after that you can definitely conquer and set yourself apart from the competitors. I am Matt Jones, and we’ll catch you next installment.
Matt Jones is a co-founder of all WebPunch. When he isn’t Web Punching, he is exploring the Earth, taking photos, creating edible art or making profits in the gym. The principal love and pleasure of his life however, is his small boy Mac, who is his very best buddy.