Just like the mid-1940s were the times of baby boomers, our days can easily be called the times of video boomers. The idea of videos being on a roll is not new. It is evident if you look at social media. According to the latest studies, the video-sharing website YouTube takes the second place today among the most famous sites worldwide. Meanwhile, the leader of this list Facebook has its newsfeed filled with more video content every day.
Lately, all popular social media platforms incorporate video format into their functionality. We merely need to look at the stories which have been already added to Snapchat, Instagram, the same Facebook. And the key feature of such content is not the quality anymore. The ability to create so-called user-generated content gives people a 24/7 access content. This way they stay tuned and share information in a rapid-fire manner.
Fast Video Creation is Taking Over
To create high-quality videos a lot of companies still call for professional production assistance. But in pursuit of quality, you risk not reaching the ultimate goal – to present your customers a timely content. In this case, making it online on special platforms can become a perfect solution. Here are seven reasons your business should try to generate video content online.
- It Still Can be Eye Candy
There is no need to worry that your video won’t look attractive enough. Even if you do it on your own, the ready-made templates of online video makers help you to create it aesthetically pleasing. Besides, do not forget about footages. It is quite easy to search for it on free stock catalogs or paid ones. Moreover, some online video makers or cloud-based editing platforms contain their own stocks. Most of the times the stocks are categorized and you will definitely find what you need, to make your video look nice for viewers. Another compelling reason is that Hollywood uses footages as well. That means your clip can definitely get a professional edge. In addition, it saves you some time.
- Quality Will Not Suffer
There is a myth that high-quality products can be created only with a professional team or equipment. In effect, you do not need any special skills. Everything you should do is to follow the instructions. When the work on the project is finished, just choose the option of saving it in the highest possible quality. The only recommendation is to check an online video editing platform for quality possibilities. Just be sure that it offers you what you need as a result.
- Get the Result Within Minutes
Time-saving is one of the main reasons you should use online makers. The job can be done very swiftly and promptly thanks to customizable templates and other adjustments. And, therefore, your viewers are able to hear from your business more often. Saving your time gives you an opportunity to enhance efficiency and produce more content. One more bonus is the possibility of sharing the videos you have created directly to social networks. It allows you to avoid duplication of work. Instead of downloading and uploading first you do only one action with a single click.
- Get Exactly What You Want
The production of a video undergoes a lot of steps. It includes finding production company, storyboarding, searching for actors and operators, art direction, etc. However, after finding all the members of the production team, the hardest thing is agreeing on all the stages of the creation process. Creating content yourself guarantees that in the end you will be satisfied with the results. In addition, some online video editing platforms have an option to adapt clips to the social network or platform you need. So you can create compulsory project and find extra variants to promote your clip on other channels of communication with customers.
- Feel Good About Company’s Budget
Making videos online does not only save your time, such a tool is able to save you a lot of money as well. First things first, it includes a large part of the budget on a huge production crew. The second benefit is free stocks for any kind of content. You can easily find footages, photos, and music in stocks. There is no need to pay extra money for this anymore. It can become a cost-effective and powerful way to promote your brand and help to connect with the potential customers. Just show your creativity and who knows, maybe your video goes viral.
- Adjust Your Video Anytime
It happens that you wake up in the middle of the night and remember that your project needs some adjustments. The deadline is in the morning. So, what will you do? Making videos online can be a way of ensuring yourself in case of such spontaneous situations. Especially if the editing platform is based on the cloud. By keeping your videos there, you can easily manage your project anytime you need it. And, there will be no need to bother the members of the production team who are in charge of specific tasks.
- Learn Together
Making video content online for a specific channel of communication with your customers is good. Trying to implement different forms of video content is better. Leverage videos in your workflow within the company. Let your colleagues learn the new way of creating content through their own experience with online editing platforms. They can make presentations, event promos, announcements or even share the latest news and updates. Firstly, in the nearest future, they will be able to help you in making videos. Secondly, this format may appeal to your team and make the working process more interactive and engaging. Sometimes “show” enhances efficiency more than “tell”.
Incorporating video content creation into your marketing activities has the potential to effectively engage your customers and encourage to purchase products or services. Because nowadays, the video format is one of the most effective channels to interact with your audience. Moreover, creating it by yourself can help save your time and budget. Another advantage is that making it online results in exactly what you expected if you do it on your own. The key success is to remain curious and be open to the experiments with the most viral type of content.
Bio: I am the Chief Marketing Officer at Renderforest, a Content Marketing Specialist and an Expert in SEO, Social Media Marketing, and Link Building who enjoys sharing the experiences gained along working as a marketer and helping other entrepreneurs succeed.
My works have been published on different blogs and mediums like Crazy Egg, Forbes, Upwork, ShareThis, etc.