You’ve decided to hold a flash sale. This is a common tactic among brick-and-mortar firms that want to increase their traffic and generate greater revenue.
But a flash sale will only be effective if your target customers know about it. How can you spread the word? Here are five essential ideas.
- Put Up a Banner on Your Storefront
Print advertising still has a place in the digital age, despite the popularity of web advertising these days. Your storefront is one of the best places to employ print advertising.
You can put up signs or bright lights to attract attention and inform passersby about the sale. But if you really want to draw some attention, print a large banner and hang it on your storefront.
You can easily customize a banner with your logo and message to grab people’s attention, even those who drive by. This is the way to play on shoppers’ impulsive side, and make them turn into your parking lot to check out your sale before heading on to their intended destination.
- Use Social Media
Though flash sales can be applied at brick-and-mortar stores, they originated online. So it makes sense to use online media to promote your sale.
Social media will be your biggest asset, of course, especially since the majority of your followers will be members of your local community. Talking up your sale is one of the simplest ways to generate interest in a flash sale.
Word-of-mouth marketing will carry info about your sale to the people who are the most interested. Remember that more than 80 percent of people consider the point of view of others –even complete strangers — when they make a purchasing decision.
A great way to generate word-of-mouth interest is by running contests and giveaways. Offer an additional discount, a certain dollar amount, or a giveaway basket of popular products.
Select your winners based on those who share, comment, and tag others with your post. You’ll be amazed at how quickly your announcement reaches the target audience.
If word of mouth doesn’t seem to be spreading the word as quickly as you’d like, try advertisements. Social media advertising is perhaps the most efficacious and cost-effective method of promoting a flash sale.
You can publish ads with any level of budget, and geo-target your audience to ensure your ad reaches primarily those who might be most inclined to make a purchase.
- Distribute Flyers
Here’s another great way to utilize print advertising. Spread the word about your big sale through flyers distributed to businesses and individuals however possible.
Non-competing businesses will often allow you to place a stack of flyers at their front desk. When their customers check in, they’ll see the flyers, and the interested ones will take these useful reminders home.
You might also print posters on 8.5 x 11 or 18 x 20 card stock, and ask companies that have significant window space and foot traffic to put them up. Obviously, you want to make sure you’re soliciting the assistance of non-competing businesses.
Optometrists, dental offices, health clinics, the Chamber of Commerce, and similar outfits may be willing to coordinate with you, especially if you offer the same service in return someday.
- Update Your Website
This is a simple marketing tip that can have a big impact. Your site may receive hits from people who like to do research on an item before making a purchase. Advertise your flash sale with a banner across the top or a pop-up.
Try to get as much mileage out of this approach as possible. Think about offering a pop-up contact form that not only advertises the sale but collects emails and/or phone numbers for SMS messaging. You can use the information gathered to send reminders of this sale and others in the future.
- Make an Email Marketing Campaign
Armed with email addresses you collect through your website and social media ads, create a crafty email marketing campaign. It’s easy for firms to circulate promotional emails with the help of free tools such as Constant Contact or MailChimp.
Your emails can go out to hundreds or thousands of contacts at once. You could share sale prices and discounted products that will feature in your sale.
You can also offer exclusive coupons or free gift options to subscribers. A sense of exclusivity will inspire customers not only to shop your flash sale, but to return for future sales.
By taking just a few cost-effective steps, you can design a powerful marketing strategy for your flash sale. Keep in mind that marketing often entails a certain amount of trial and error. Do your best to get the most mileage out of the steps you decide to take.