These days it’s essential for the progress of your business to have a social media presence. Although it may not be something that interests you for your own personal life, your business life calls for it. Your clients are depending on being able to find your company when they do a search on social media, so it’s imperative that you deliver.
From Twitter to Facebook, it’s your job to ensure that you put your best foot forward to current clients and potential clients. Here are the best ways to create a fantastic social media profile that will keep up with the demands of the times.
Keep It Informative Yet Relatable
Regardless of what kind of an industry you’re in, expert social media influencers recommend being educational informative. In addition to explaining features and services which you provide, you can also offer some insights into statistics and work process.
You should avoid sounding too preachy however when sharing your knowledge. Don’t forget that the key to social media is relatability. Customers want to feel like they’re interacting with a buddy that they know in real life. So keep it intelligent, yet in layman’s terms.
One of the worst things that you can do for your social media presence is to post inconsistent content. Always be sure to post regularly rather than once every few weeks. Besides boring your current clients and missing the chance to attract more, most social media platforms now integrate algorithms based on interaction.
If you never post content, then eventually you’ll disappear from your followers feeds. However the more that post which they respond and interact with, the more present you’ll become in their user experience.
If you’re too busy to be able to commit to posting regularly, then you might want to consider outsourcing to a person whose job is dedicated entirely to social media or paying for software which interacts on a timer.
Post Visual Content
It’s no longer acceptable to post mediocre photographs or posts which have no visual flair. You should always post things which are up to professional standards and stand out in a feed compared to others.
When you’re on a platform like Instagram you should be particularly selective about the quality of your visual content. Posting blurry or poorly executed photos will read to seasoned users as a rookie move which negatively reflects your business.
Numbers Are Important
Unfortunately, size does matter in the world of social media. The more of a following that you have, the more credibility that you have. Be sure to stay on top of accumulating more and more followers.
When a potential client comes to your page, they’ll be more inclined to believe you’re credible if you have thousands of followers as opposed to seeing you only have a few.