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Vital Elements Of A Successful Business Website Design

Building a website is much easier than most people imagine.  With all the coding and acronyms associated with the technical part of web design, the words describing web building can seem intimidating, but don’t lose heart.  

To become a part of the internet, use the internet to learn.  Everything you need to know to effectively design your own business website is right beneath your fingertips.  With enough effort, you will find that site building is not so scary after all.

Here is a quick breakdown of a few of the most important elements of a successful business website design. 

Design for communication

One major objective of your business website is to make contact with your target audience.  You want to make a connection with the people online who would most benefit from the products or services your organization provides. 

In addition to the traditional contact page design, you need to add more ways to engage individuals while they are on your website.  Take a peek at how this example site encourages communication through their design layout.  

Design for mobile users

The mobile web is taking the internet over.  More people use their mobile devices to access the internet than those who use the traditional PC or laptop.  With such a large population of users accessing the content of your website through a mobile device, you have to design to fit a much smaller screen.  

Your visitors should not have to pinch or swipe to accurately view your website’s content.  Research the use of “media queries” to find out how to set your design to automatically adjust to fit whatever screen is accessing the destination.  

Design for social media

Social media is the hammer in your digital toolbox; the tool you use for several different occasions.  Social media holds the promise of free marketing and loads of boosting power for your website’s presence online.  

Link your business website to social media by adding those fancy little sharing buttons to your design.  Place social media share buttons throughout your website, but make certain to hit the blog, your contact page, and your homepage.  

Design for Google’s search engine

Search engine optimization is all you need to know about mastering the way Google decides its search results.  Study SEO, and you will understand how to better format your website’s content to rank higher in the SERPs (search engine results pages).  

Design for navigation

Navigation is a pertinent capability of any and all websites, no matter the purpose.  If there is no navigation option, then all you have is a bunch of separate web pages that do not cross paths.  You have to link them all together to form your web “site.”

Design a stationary navigation bar along the top or side of your display, so web users always know where they are and where they’re going.  Easy navigation keeps people engaged longer.