These days, everyone’s talking about cryptocurrency. Ever since Bitcoin’s sudden surge in value last year, cryptocurrency blogs have become a must-read for entrepreneurs like Brian Magierski and Instagram is flooded with hashtags like #Bitcoin, #blockchain, and #richkidsofinstagram. Health blockchain startups are changing the way the healthcare system works, and the technology has the potential to empower poor communities and make the world a greener place. The reach of cryptocurrency and blockchain technologies into our everyday lives is something that will ultimately change our world for the better.
Whatever it is that interests you about cryptocurrency and blockchain, starting a podcast about this topic is a great way of running a business. You can do it from anywhere, discuss what interests you about this industry, and make connections with other like-minded people. So if you want to start your cryptocurrency podcast, here’s how:
1 Pick your niche
In the world of cryptocurrency, there are lots of subjects you can discuss. But if you want your podcast to be focused and targeted toward a certain audience, you need to decide on a specific niche. For example, if you’re interested in blockchain’s potential of making the world a better place, think about creating a podcast where you interview the leaders of blockchain startups such as Nanovision and Sun Exchange. If you’re interested in what the next Bitcoin’s going to be, then see if you can talk about a different coin each week.
If you aren’t sure where to start, see what your competitors are doing (you can get started with this list). Think about what they’re doing well, and where they’re lacking. Is there an audience they’re alienating? Could you explain certain aspects of cryptocurrency and blockchain better? Additionally, researching your potential listeners will help. In February 2018, there were 500,000 active podcasts featured in Apple Podcasts, so this is a way you can stand out from the others.
2 Pick your name and branding
Because a podcast is a long-term commitment, you need to think about what the name of your podcast means to you. According to MakeAWebsite, “One great way to come up with a great name is to study your space and see what the most popular and commonly named podcasts are. Chances are you’ll be able to pick out a few themes that all of the names share. Once you’ve landed on a name make sure you register the domain name, so in case your podcast becomes popular you’re not stuck battling for a domain later on.”
Once you’ve chosen your podcast’s name and registered your domain, you can start branding. What do you want your logo to look like? What colors will you use on your website? It’s worth investing in high-end artwork if you aren’t aesthetically gifted. Again, take a look at what your competitors are doing, and think of what gets your attention: that’s what will get your listeners’ attention, too. Considering that 44 percent of the US population has listened to a podcast, you’ll get listeners in no time.
3 Invest in the right tech
You know that when it comes to mining cryptocurrency, it’s worth investing in the right technology and moving to an area where electricity rates are low. The same goes for hosting a podcast, but luckily, the costs aren’t nearly as high. According to LifeHacker, any podcaster needs a high quality microphone and a portable XLR recorder, which is optional but “can capture multiple microphone channels and allow you to do basic sound level adjusting and muting on the fly,” and automatically organizes and stores audio files. The site also suggests an audio interface if you want to record directly onto your computer, audio editing software, and pop filters, which will make your audio sound clear and professional.
42 million Americans listened to podcasts weekly in 2017, so they know what quality sounds like in a show. Invest in these technologies, and you’ll be taken seriously by listeners.
4 Promote your podcast
Once you’ve posted your first podcast episode, it’s time to start promoting it. After all, this is how you’ll eventually make money from ads you place throughout your episodes. According to WebSiteSetUp, the best ways to promote it is by asking guests to share the podcast with their audience, sharing the podcast on social media, asking audience members and friends to leave good reviews, sending your podcast to your email list, and becoming a guest on other podcasts, where you can advertise your own.
Considering that there were 2.80 billion global social media users in 2017, the more you promote on social media, the more popular your podcast will be.
By following these steps, your cryptocurrency podcast business will soon be up and running!
Why have you decided to start a cryptocurrency podcast?