Many small business entrepreneurs accept the role of web builder for their organization, and it’s not unusual if they know little to nothing about what it takes to create a great business website.
If you’re in that pickle, everything you need to know to successfully design a functional and thriving business website is available to you online. The knowledge is there, and all you have to do is the work it takes to learn.
Start your journey to enlightenment today, and check out this brief overview of a few of the most central elements of a well-built business website.
Easy and clear navigation
One of the most foundational aspects of a great website is the ability to navigate your way through all the various bits of content within the domain. Traditionally, designers have simply added a stationary navigation bar along the top or side of the layout.
Web users are well acquainted with the way a stationary navigation option works, so you should have no confused visitors. Although creativity is welcome, it is critical for you to keep your navigation options natural and easy to follow.
Clear communication opportunities
Communication is a huge part of running a successful business venture, and your website should enhance your firm’s ability to reach the public. In addition to the standard “Contact Us” page on your website, you should add other invitations to communicate.
Your homepage, business blog, and products pages are all great places to include a phone number or small contact box. Research the effectiveness of a well-written call to action, and use it as a tool for talk.
An appealing visual aesthetic
We all understand the value of visual aesthetics. No matter how hard you try, there are always going to be some things that just look good and some things that just look bad to you. The trick is to understand the psychology behind the convalescent power of color.
When selecting colors for your website’s design, you’re safest keeping your theme no more than a maximum of three different colors. Check out how this screen-printing supplies website used color to suggest a mindset of creativity.
Mobile optimization matters
Mobile access to the web has to be included when you build a business website. The majority of web traffic today originates from mobile devices, and a website designed primarily to fit the larger screen of a PC will not display well on the small screen of a smartphone.
You have to set your website up to display acceptably on whatever device a person might choose to consult when accessing the domain. Incorporate media queries in your coding, and your site will quickly be set to adjust automatically to the size of the screen currently pulling up your information.