If you want your website to matter, it is time to read and listen. There are a few aspects of website design that you simply cannot survive without. Until you have a firm grasp on the foundational aspects of business web design, you cannot sufficiently build a successful online presence.
Take control of the future of your organization, and get educated on the tricks of the design trade. Start now, and take a look at this brief overview of a few concepts of stellar business website design.
Communication is key to success
To run a thriving organization, you have to invest in communication efforts. There are more ways than one to encourage communication on your website.
In addition to your “Contact Us” page, you should add phone numbers and small contact forms elsewhere in the site’s design. Check out this example site that did just such a thing when designing their pages.
Build for mobile access
Mobile access is a huge part of our culture today. If your design does not account for mobile access, then you could be missing out on a large piece of the viewing population. Your viewers should not have to pinch or swipe their small screens to accurately view elements of your site.
You can design your business website to automatically adjust to fit the screen size of the user that is accessing the site. Research the use of media queries in your business website design.
Research the concepts of SEO
Search engine optimization is like the dictionary for stellar web design. SEO will teach you all you need to know about how the internet’s major search engines really work.
Once you understand the ranking process, it will be much easier to rank higher in the SERPs (search engine results pages). Ranking higher means that your website will be more likely to be seen by more web users.
Design for ease of navigation
The navigational options on your website are the only way web users will be able to get around the design. You have to provide ample opportunity to surf around the site map, so web users have more time to remain engaged in the content.
The easiest way to work navigation into the design is to create a stationary navigation bar across the top or side of your business website. Users will always know where they are and where they are going with a well built navigation option available.
Integrate social media share buttons
Linking your business website to the netwaves of social media is a great way to grab up a little free marketing. When you can get people to “share” pages or content from your website, you instantly have a free link to that person and all of their social media connections.