Designing a business website is about more than just making everything look pretty. There may not be a specific equation for digital success, but there are more than a few aspects of design that have been proven effective in boosting the efficiency of a website.
Learning how to make it easy for web users to find or stumble across your business website is one of the most lucrative pieces of knowledge you could acquire. Now, take the time to invest in your future, and read through these five essential aspects of a well-designed business website.
Emphasize opportunities to communicate
Communication is important in life and in business. You have to be able to get your finger on the pulse of the digital community, or your marketing efforts will simply be a shot in the dark.
You want to give your viewers every possible chance to share their thoughts and experiences regarding your business. Check out this great example of making a clear effort towards communication in your website’s design.
Optimize your website for mobile compatibility
Mobile users are more prominent than those who use their PCs or laptops to access the internet. Your website is far more relevant when it is built for mobile access. People have no time or care to pinch and swipe to properly view your business website.
Learn everything you can about SEO
Search engine optimization is your most powerful tool for boosting the visibility of your business website. Visibility is crucial for building your organization’s online presence. If it is difficult to find your website, it will always work to your detriment.
Search engine optimization will help educate you on all the little things you need to know to optimize the design of your website to rank higher in the SERPs (Search Engine Ranking Pages). You will learn how to see your website through the eyes of a search engine’s sorting algorithm, and how to better manage the pulse of your business website.
Take your business blog seriously
It behooves you to learn how to construct an effective and engaging business blog post. Grabbing the attention of a loyal reader is the gift that keeps on giving. Maintain your business blog, and make sure the information you explore in your content it relevant to your industry.
Integrate the use of social media share buttons
In addition to building an excellent blog, integrate the use of social media share buttons into your design. Provide the opportunity for visitors to your website to act on their excitement and impulse to share when they find an interesting tidbit on your site. Linking your website to social media will exponentially increase your online visibility.